[Leesa Riley] Hello everybody. Thank you so much for joining us today for the Litter Prevention Toolkit webinar.

I'd like to firstly start by acknowledging the Traditional Owners. So I'd like to respectively acknowledge the Bunurong, Gunaikurnai, Taungurung, Wadawurrung and Wurundjeri Woi Wurrung people as the traditional owners and custodians at the lands and waterways on which we rely and operate.
Today the project team are on the traditional lands of the Wurundjeri people of the Kulin Nation, and we recognise their continuing connection to the land and waters and thank them for protecting waters and their ecosystems for over 60,000 years. We pay our respects to elders past and present and extend that respect to all First Nations people present today.
So thank you again for joining us today. We are really excited there has been such great interest in the Litter Prevention Toolkit and that we are joined by so many of our partners across agencies, councils and communities.
I'd like to start by introducing our project team that will be delivering the webinar with us today. So from Melbourne Water we have myself, Leesa Riley, I'm the program lead for the Community Connections team and Madeline Taylor, our Waterwatch officer.
We're also joined by our toolkit partners, Shannon Behaviour Change, spearheaded by David Dumas and George Allen, and we'd also like to acknowledge our other partners, Behaviour Works Australia and council and community stakeholders that contributed throughout the process.
We have an hour today set aside to take you through the purpose of the toolkit, the process of design, including the literature review, the stakeholder forum and also the creative process. We'll finish with a showcase of the toolkit assets, how to implement them in your local area, and talk about what is next for the toolkit.

We'll finish with about 10 to 15 minutes at the end for a Q&A. So if you have questions throughout the webinar, please post them in the Q&A chat function and we'll address them at the end of the session.
So I think we're ready to kick off with the purpose of the toolkit and the background to the project.
So all of us here today know we share the greatest backyard in Melbourne, with beautiful rivers, creeks and bays that are the lifeblood of Melbourne.
But unfortunately, an immense amount of litter has started to appear, creating great harm to ecosystems and wildlife and tarnishing the natural beauty of Melbourne's waterways.
There is more than 2.5 billion pieces of litter entering these waterways annually in the form of harmful microplastics, coffee cups, construction litter amongst many other items.
Melbourne Water's Healthy Waterways Strategy identifies litter as one of the two key threats to the environmental and social values of waterways across the Port Phillip and Western Port catchment.
We know the most effective solution to litter management is the prevention of litter stopping and at its source and not allowing it to get washed into our storm water drains. But how do we achieve this?
Melbourne Water first engaged behaviour works in 2023 to understand how community could have the greatest impact on litter.
The research demonstrated we should prioritise organised litter reduction activities and target specific litter behaviours like picking out litter in public places and taking rubbish home when spending time along waterways.
We also conducted engagement through our 2021 price submission process, together with Social Research from our broad community and targeted and through targeted feedback from key stakeholders.
There was strong support from Melbourne Water to take a greater role in communicating about litter management.
We also convened Litter Labs in 2022 supporting this position, acknowledging one of the greatest barriers to improving litter management with the lack of coordinated litter prevention messages across partners. So we know and we heard messaging is important, but we can't do it alone.
In fact, research on best practice communications from around the world underlines the importance of aligning and amplifying messages to increase impact. So we strongly believe developing shared resources will increase the potential impact of litter prevention work.
Collectively, we want to take a collaborative approach to the way we manage litter and work with councils, agencies and the community to stop litter at its source and drive positive behaviour.
Hence, the Litter Prevention Toolkit idea was born.
The creation of a toolkit was chosen to provide communities and councils with tangible materials to get out messaging into communities to help prevent litter from entering our waterways.
While we know this litter problem is larger than this singular toolkit can solve, we hope that the toolkit can serve as a strong basis to help everyday Melburnians realise the impact of littering and start changing their behaviour.
So that's a bit about the background and the purpose and I'll now hand over to David and George to go through the development process.
 

[David Dumas] Thanks very much, Leesa and and Maddy and, and thanks everyone for coming along today. And we were thrilled to be appointed to partner Melbourne Water and Melbourne Water's extensive stakeholders in the development and an implementation of this of this kit.
Leesa mentioned before the word collaboration and that's something we're really strong on in all of our activities to, you know, no matter what the issue to make sure it is highly collaborative and co- designed programs.
And to that end, we in had a really good process, which George will take us through my senior business manager at the Shannon behaviour change where we began the process with our partners who we co-founded and fund behaviour Works Australia and helping to establish a good strong foundation of learnings of information of what happens around the world in this space that we learnings that we can draw from.
And then also to run what we call a stakeholder dialogue forum, which is all done on the shroud of secrecy from a select cross section of stakeholders, critical stakeholders from councils and welfare groups and community groups to, to help inform our creative brief.
That then led to the great stimulating creative process, which gave rise to the concept that we're going to share with you today, a concept that we're really thrilled with.
This is really simple. We're thinking and we hope you’ll agree. It's really simple, strong, transcends different audiences, even transcends language in many, many senses and really simply hopefully inspires people to do the desired behavior.
And that's to either bin it or bring it home, as you can see behind us in a nice inspiring and creative and strong and simple way.
So thanks very much for your time. But I'll hand over to George to take us through the kit.

[George Allen] Awesome. Yeah. Thanks Maddy, Leesa and David.
Yeah, So briefly I'm going to run through the different steps that we've outlined initially that went into the creation of this toolkit.
And it was a really exciting one for Shannon Behaviour Change to work on because it allowed us to really closely partner with BWA to undertake research and literature review and then work closely with the community and councils to really uncover their insights and discussions from the literature review and also their lived experience of litter and the problem in Melbourne.
And bundling up all those insights, we then pulled them through into the creation of the toolkit itself.
So not only were the stakeholders and literature review key for the resources found in the kit, but it also really drove the creative behind it and really pulled through the idea.
So the next few minutes I'm going to talk through both the literature review and the stakeholder forum as they kind of pair very nicely together and then talk around the kind of creative side of the creation of the kit before moving into the actual assets themselves.
So the literature review, this was undertaken by our colleagues, Behaviour Works Australia mentioned at the start of the call, so Dr Paul Kellner and Dr. Cong Ngo.
So these are specialists from Behaviour Works in the litter space, both really key for the research of the projects.
And if you don't know what a rapid literature scan is, it is basically going out and reviewing databases, websites for previous litter interventions that have done in the past.
And these strategies not only focused on litter prevention techniques, but also just general litter messaging and campaigning across the world, not just in Australia to see what learnings we can pull through and implement into the toolkit.
So really the rapid literature scan focused on those key strategies that have been done in the past and how they worked and why they worked.
The generation of litter, so litter littering is a process right from, you know, when you start eating some chips out of a packet to that packet becoming litter and thinking about that litter as a journey and where from where on the journey the touch points you might need to consider in your messaging.
Also, how to engage different community groups and stakeholders and the kind of messaging that you might target within these audiences.
Also thinking about, like David mentioned, those transient populations through Melbourne that might only be in the city for a few days. Like how do you consider those in anything you produce?
So the top line findings from the literature review all centred around these points here. So starting with the key strategies of intervention, there's a lot of interventions done in the past around educational activities and messaging. So raising awareness for littering and tying in these awareness and educational activities with a story. I'm sure we're all aware of marketing and anytime there's a good marketing story, it seems that impacts more with people and resonate the messages you want to get across.
A large number of interventions looked at in the literature review involved digital assets and the cut through with these assets. You know, the ability to get people at their homes on their phones, on the screens is very key, especially also for those younger audiences.
And also environmental priming was a key intervention used in multiple litter campaigns. And what we mean by this is setting up your environment to help someone enact the correct behavior.
One example from the literature view was bins with different colored lids to indicate landfill or recycling. As I'm sure we're now aware that's widely been adopted. So it's considering how could we potentially bring this forward into any assets we create in the litter process.
So interventions targeted at the pre litter stage. So litter process starts from generating the litter to looking for recycling or litter receptacle to then actually the acts of littering itself. And we knew this tool kit had a focus on the litter prevention stage.
So we're really looking to kind of target our messaging and any assets we create at people who haven't even made a piece of litter yet or maybe have just finished eating a sandwich and they've got a wrapper and making sure that they're disposing of that wrapper in the bins correctly or taking it home with them.
The literature review also focused on the different stakeholders involved. So schools and communities are both big stakeholders in terms of litter awareness and educational activities, separating that into both urban and rural.
And then considerations within these different stakeholders, but also for transient populations within cities, students, tourists who are only there for a few days or a few months and considering how you can make their city feel local as anything. Any intervention in the literature was highlighted with a more local aspect, tend to respond better than those that were more general and more abroad.
Also considerations around different language barriers as well. So English is not as a first language, how can you make something that's going to cut through that and be really visual and striking?
So this literature review was undertaken by BWA and reviewed by both us and Melbourne Water and this formed the basis of the next step of the project, which was the discussion forum.
So this discussion forum was held over one day at Behaviour Works, Australia's HQ in the city. And Melbourne also provided us with a list of over 30 different stakeholders from 23 different organizations, including councils, not-for-profit organizations, animal welfare groups and different community groups as well.
So a really good mix of people in the room and I know a few of you might be on the call today listening to us present our findings. So we just wanted to say a quick thanks very much for your insights. They've been really invaluable and we really hope you enjoy the toolkit and we're looking forward to showcase the assets.
So the forum as mentioned was used to discuss the literature review. So getting their insights on what they liked, what they didn't like and what they could see, putting forward the toolkit, their opinions on what resources should be found within any proposed toolkit. And then just generally their insights into the littering problem within Melbourne and it's surrounds and what they think might help combat them.
So there's a lot of really good discussion at the forum and just as an oversight for what was found. So these are the key points we pulled out from our from our day discussing.
So there's a big interest in educational programs and activities and the use of digital storytelling. So really using digital assets to tell a story, to make cut through and generate awareness.
However, there was some discussions around awareness and education doesn't always translate action. So ensuring any messaging we're putting out there has got clear Ctas and it's very easily understood.
Environmental priming was another key point widely agreed upon in the discussion forum as a very useful tool to use out in the wild. So colourful bins, signposting to where bins are where they might not be was very key. There was a big point raised about how some park goers and people in waterways might not realise there's a bin just around the corner or might not realise there's no bins near them.
So ensuring people are aware of the kind of behaviour they take, that was one big insight that we've really pulled forward.
The group on the day also raised construction sites is a particular issue for being a very big generation of litter. So it's considering how can we potentially combat those within the scope of the toolkit.
Schools and also communities were identified as key target groups within the toolkit. So it's considering how can we adjust the assets to suit that or within the scope.
And this point here, the large educational gap between how urban litter ends up policing waterways was widely agreed upon by everyone as a gap that needs to be addressed.
As you can see, we're going to pull through into the creative that's really formed the kind of core crux of our creative as this was a point that was stressed heavily on the day as people mentioned quizzing beachgoers saying ‘where do you think this litter comes from? The beach?’ And they’d say ‘aah the beachgoers?’ but it's actually due to the fact that they're littered in the CBD or littered in an urban area and due to the interconnectedness of Melbourne's storm water drain system, that's how it's ended up on the beach. So the big disconnect there, which was strongly came across in the forum and discussion since.
And then also they agreed with the literature review in terms of the findings of considerations of transient populations and using messaging and imagery that kind of transcends language that someone can look at and immediately say, yeah, I can get that.
So these were the 2 steps. So we had the literature review and the stakeholder discussion forum. And from those we generated a lot of insight and a lot of resource list that we pulled through for the actual asset creation. But this was only one half the toolkit.
The other half was the creative wrapping that had to hold all these assets together and make them make sense in a cohesive pack. And this was where David and I and the Shannon behaviour team really came to, came in as we were looking at we've got these insights, we've got what people want, how can we group them together into something that's going to be creatively beneficial and used out in the public and get people's attention. And this was done through a creative process, which I'm going to describe briefly.
This is our creative process in brief.
So once we've generated all those insights and discussions, we then create a brief which is given to our creative team and they present a range of different ideas and territories that can wrap around the toolkit and ensure, you know, it's all the cohesive messaging. Then working with Melbourne Water, we shortlisted these territories down to one or two to help refine them further.
So we're very happy with where it's going at this point. And we're just kind of then fleshing out the idea even further and seeing how it might look on posters, on bin decals and things like that. And then once we're really happy with the direction, we then finalise this and apply these to the assets and make our final tweaks and review.

So what I'm going to show you next is the 2 territories that we've landed upon after a lot of discussion and using any insights from the forum especially as well. And these are the two territories that were the strongest to pull through the creative wrapping for the, for the toolkit.
So this is the one.
So you might recognise the one on the right is the Bin it or Bring it Home logo. As you see, it kind of has evolved since then.
And the one on the left is what we're calling the stretchy arm creative.
And I'm just briefly going to describe both and their merits.
So with the one on the left, the Stretchy arm creative, that's really utilizing that insight from the discussion forum around how people aren't aware that urban littering, you might as well be dropping it in the waterway itself and a simple tag line wherever you litter, it ends up here.
So it's really visual, transcends language. You can look at it straight away and get it.
Also, the forum and the literature review were key to make this campaign feel local. And so what this creative allowed us to do was really drill down for local aspects of the campaign. So in production, we actually went out around Melbourne and shot different urban locations and shot different Melbourne Waterway locations to really tie together that local feeling of the campaign.
So really happy with how it's produced.
And then ‘bin it or bring it home’ on the right. This was our kind of creative tagline that runs through all of our assets. A really strong visual, which lends itself really well to a logo and a really simple CTA, Bin your litter or bring it home.
And so the combination of these two creative territories allowed us then to wrap up all of the tool kit assets into what was discussed in the brief, the literature review and also the forum.
So we're very happy with the creator at this point.
And now we're getting toward towards the pointy end, which are the toolkit assets themselves. So I'll briefly describe what's in the toolkit that will be available on the 5th of June and also how to access these as well.
So the bin it or bring it home toolkit assets are listed here.
So there's semi customisable posters to use out in the wild and on the side of, you know, buildings, tram stops, bin decals, floor decals to use on the ground, social media templates and discussion guides.
So I'll briefly also describe each asset in more detail and showcase these to you as well, alongside telling you more about the discussion guides at the end of this presentation.
So you might have a question, where are these going to be found? So one big part of the discussion forum was thinking about how this toolkit can live digitally. So these toolkit assets will be found on a bespoke Melbourne Water landing page that we downloaded online in print ready files. So they're ready to go hot off the press.
And alongside the assets, there's also going to be an introduction guide, which basically tells you how to get the most out of your assets, how best to print them and how best to edit them with the customizable posters and some use cases. So you don't have to remember everything I'm saying today. It will also be on the guide as well.
And it was important to us to, you know, this is a very community lead and community focused campaign. So we really wanted to create a nice short introductory video into how best to use the assets. So that's what I'm going to play for you next.
So you get a few minutes from my voice. Do let me know if the sound isn't coming through. I’ll just play it now.

[Voice over from Litter Toolkit video]
People litter because they just aren't thinking about the harm it does to our waterways and wildlife.
The fact is, if you litter here, here or here, it ends up here, here and here.
That's why we launched Bin It or Bring It Home, a toolkit to clear things up, all centred around stretchy arms as a fun way to raise awareness of how litter impacts our waterways.
And it's backed by science, with Behaviour Works Australia and local council and community groups helping provide insight.
The toolkit has posters big, bold and impossible to ignore.
Social media templates to reach people in their news feeds, Bin decals thanking people for doing the right thing, Floor decals for Bin It or Bring in home zones, guiding people to bins and reminding them when to take home their litter.
It also has discussion guides aimed at construction sites, schools and communities designed to promote conversations about littering and how to stop it.
But before you get started, remember don't let the toolkit become litter itself.
Print responsibly with recyclable, biodegradable materials.
We've even listed an eco-friendly supplier to make it easy.
Keep an eye on the assets and replace anything that's been damaged.
And when it's finally time to say goodbye, recycle properly together, it's not a stretch to bin it or bring it home so we can keep litter out of our waterways.
Be part of the movement and start using the toolkit in your local area today.

[George Allen] All right, how’d that play? All right for everyone?
But yeah, so it's a fun little video just to showcase the main assets of the toolkit, kind of how you can use them, ensuring your printing responsibility and recycling once they're out of date.
So now I'm going to briefly talk about the posters and all the assets you can find within the toolkit and how you can customise them.
So this information will also be available on the website, but I thought it would be important to discuss today.
So with the posters, you might have got a sneak peek there. We've pulled from our tissues through to the final design and it was important for us to kind of represent the diverse population of Melbourne.
So we've had chosen 3 characters for our poster designs. So we have a community member, a student and a business commuter.
So those are our three characters and as you can see, each of them is littering a very specific item of litter. So these are the items that have been littered the most in the world. So you got a water bottle, a chip packet and a coffee cup. I'm sure we all know that Melbourne loves coffee, so this one's very appropriate for Melbourne.
And this is the kind of local side of the campaign that we're talking about. So each of the urban areas on the left are local urban areas around Melbourne. So you have a train station, the CBD, and then kind of a small local High Street, and they're paired with a Melbourne waterway on the right.
So the four iterations of the posters give you flex to put them up in different locations, which is related to the kind of area shown on the poster. So, for example, train station assets, you know, you can really envision having the train station poster there. The the lake in the middle is more like a, you know, Albert Park lake kind of vibe. So you can really see them having there. So it really ties in that local aspect of the campaign.
And as you can see, we've moved forward from the tissues and have included some CTA copy bottom left. Our bin it or bring it home logo and then alongside a QR code which takes the public to a landing page which talks about the kind of issue of, you know, littering in urban areas really is impacting our waterways and the wildlife there and why it's a problem and what they need to do about it. In terms of binning it or bringing it home.
As mentioned on the first page, these posters are semi customisable. And what we mean by that is you'll be able to download the posters and add your logo into the space in the top right. As you can see, there's quite a lot of space there. So if you wanted to download them and add your kind of council, community or group logo, you're more than happy to do that. This is done by either using Canva or Photoshop.
I won't go into detail on how to do it on this call, but in the introduction guide, there is a step by step process on how to do this digitally. If you're feeling a bit more analogue, you can also print the poster and print a logo and stick it at the top right as well if you don't want to do it digitally.
So these posters are used in what we think you should use them in kind of hotspot areas, so litter hotspot generation areas and also high footfall traffic areas just to ensure you're really getting the campaign message out there and ensuring people in those areas aren't littering.
Moving on to bin decals. So these bin decals are really generated from the insights from the forum in terms of environmental priming, also backed up by the literature review.
And these are slightly different to the posters as we're using kind of behavioural technique of positive affirmation, so encouraging people to do the right behaviour and thanking them for doing it. So the two different designs for these are, on the left you're saying ‘you're binning litter here, you're stopping it from ending up here’. And on the right it's obviously a clear thanks for binning it. So really positive messaging, ensuring the person's aware they're doing the right thing and that, yeah, it's a good thing to do.
And these bin decals have been created in two formats. So one is more for use on kind of a recycling bin with the water bottle or plastic water bottle that can be recycled. And then the second is a chip bag, more for use on a landfill bins.
And these bin decals, along with the posters, have been produced in A2 and A3. So they're ready to be downloaded.
We are aware bins can sometimes be a bit of a tricky size, so if you do need any bespoke bin assets, please just do reach out and I'm sure we can figure out how to resise them for you.
And the bin decals and the posters can both be used on the bins. So posters obviously can be used as posters but also on the bins in correspondence with the bin decals too.
So moving on, we're still getting into the behavioural science techniques as well here with the environmental priming.
So floor decals and what we mean by these are decals that live on the ground outside and kind of instruct people, yeah, how to do the behaviour we want.
So these decals on the floor, we're calling them zone decals, again, driven by those insights from the forum in terms of sometimes park goers don't know that they're in a park without a bin or they're, they're not aware there's a bin 30 meters down the road.
So these zone decals really highlight the structural environment around the person where they are at that specific time. And this ties in really closely with the logo, obviously the bin it or bring it home.
So the bins, if you're in a bin area, you can have bin decals from 5 to 50 meters. And this basically encourages people to, yeah, you're, you're heading the right away. There's going to be a bin there for your litter. Don't worry about it.
And then the no bin zone is just highlighting people you're in a no bin zone, just making them aware of the fact and hopefully to curb them from littering because ‘OK, I've got to bring my litter home’. I can't find a bin. So we don't, we stop them getting frustrated and looking for a bin.
And so these decals come in two sizes. So 600 by 600 is quite a large decal and then a slightly smaller 500 by 622. So they're two different sizes and they live outside and they're very cool and really looking forward to seeing these in the wild.
And just on the topic of floor decals, just to re accentuate the kind of creative we've made, we were having a bit of fun with the floor decals and we've created these two meter long stretchy arms.
So you might recognise these arms from our three talent in the posters. These are the same arms with the same litter and this is kind of just to really tie in the campaign.
So if people are seeing the posters, they're seeing the floor decals and they come along and they see these big arms, they all know it's part of this one cohesive toolkit.
And these arms are really to be used in conjunction with an actual bin. So imagine at tram stops, you can put this arm right on the tram stop, stretching it to a bin. Just saying it's not actually a stretch to bin your rubbish. Please put it in the bin. Again, tying it in with the logo there too.
So those are all the physical assets of the toolkit. It was also important as raised by the forum to have a digital component. And so this digital component comes in the form of social media templates.
So these templates we've designed in a one by one format, which is what you see here, again, mirroring the creative from the posters.
So it's a carousel post. So that's three posts in a row on the same on the same post. So three pictures in a row and you swipe to the left to run through the carousel.
So similar to the posters, you'll have 12 different iterations with our three talent, all binning the same, all binning the litter their corresponding with along with the logo post at the end.
And for the one by one posts in the introduction guide, I'm also going to say here, we do encourage you to write corresponding copy in the post. We've given some examples in the instruction guide, but you can kind of write whatever you want as long as it's framed in the little prevention mindset. In combination, we would recommend using our hashtag, Bin it or bring it home just to really pull together the campaign and potentially get the hashtag trending and out in the in the wild as well.
Our second iteration of the digital assets are story posts. So these are 9 by 16. And what these are for are Instagram, Facebook stories, Snapchat stories. They just are designed to be tapped through in three frames. So it's the same copy as the posters. So really tying together that cohesive toolkit. And this is a clear CTA.
And on all digital posts, we would recommend tagging either Melbourne Water or linking it directly to the toolkit public facing landing page so they can click through and get the exact information we want them to, to make them realise the problem of urban littering and how it impacts our waterways.
And then finally, the guides, the discussion guides. So as I mentioned right at the start of the presentation we had that stakeholder discussion forum and a big part of that forum was raised in terms of construction sites being a key litter producer, also schools and communities being key areas to influence anti littering behaviour.
However, some of those ideas that came from the discussion forum are great did fall out of the scope of the tool kit. However ourselves and Melbourne Water have taken down all of those ideas for future reference.
But we also did really want to show that we listened to the forum and we wanted to produce something that could start initiate those discussions with those groups in terms of anti littering behaviour moving forward. So we have created 3 bespoke discussion guides.
So these aren't exhaustive, they're quite short guides, but they're used to really generate the conversations with those groups. In terms of construction sites, you know the key messages you might say to construction sites to get them to consider anti littering behavior, directing them to key resources and also potentially any objection handling that might come across if you do engage in conversation.
Schools and communities again, really displaying those key messages, how to get those different groups considering anti littering and those techniques.
So these guides will be available for download on the 5th of June and we're really excited to get you guys start using them just to see how they are working in the wild and then we can tweak them further down the line as well based on real feedback.
So those are all the assets within the toolkit. So just to summarise we've got, we've got posters, bin decals and floor decals, social media templates, and then the discussion guides.
So just a quick summary of how to use them again. So with all the physical assets, consider placing these in high traffic footfall areas, areas of litter generation hotspots so you know where there's going to be a problem.
And also printing. So one thing to really mention is printing. In our introduction guide and also on the website we have listed an eco-friendly supplier based in Melbourne who has experience in printing these assets exactly, using recycled materials. So feel free to reach out to them and use their use their facilities for printing. However, if you do have your own printing supplier, that's absolutely no problem.
All of the assets once you download them will be ready to be sent to the printers with no changes, just ensuring you are printing on recycled material.
And then with the assets, once they're out, once you've got the posters out, the floor decals, just making sure you're checking on the maintenance of these and ensuring they become, don't become litter themselves.
They should all be printed on those recyclable materials. So once they've come to the end of their life, please do recycle them.
The social media templates, as I mentioned, consideration of the copy you're going to post alongside those, we do have some copy listed in the instruction guide to support. However, you can kind of write whatever copy you want as long as it's kind of focused on that pre littering and litter prevention phase. But we do encourage you to use our hashtag, hashtag ‘Bin it or bring it home’.
And discussion guides, these are top level guides. And really only print these if you need to. Hopefully they can also live digitally quite easily. We have made them very print friendly. So do print in black and white without completely taking up all your toner.
And then just really looking ahead. So firstly, I want to say a massive thank you to Melbourne Water for initiating this project. Also to all of the stakeholders that were involved in the discussion forum, your insights have been really, really invaluable. And we've really listened to you guys and pulled them through in our kits. And we're really looking forward to, yeah, seeing this kit in the wild and, and getting it used.
And so this kit will be available on the 5th of June is the launch dates via this URL melbournewater.com.au/litter-toolkit.
And to access this kit, you'll just have to fill out a small e-mail form and then you can begin downloading and using the toolkit.
As I've mentioned before, the toolkit assets are all print ready files, so you should be able to get them straight to your printer and out there. Just remember to print responsibly and using recycled materials.
And as you do start using the kit, please let us know, tag us on social media with the hashtag and do share your photos with us. It'd be really good to see this out in the wild and I know I'm really looking forward to it.
Thanks very much for listening to me. I don't know if anyone else from the project team has anything else to add before we move to the Q&A?

[David Dumas] I think you did very well, George. I mean, with any of these sort of processes, you're trying to, to strike on a creative idea or a simple thought that is, is engaging and stops people in their tracks.
And we were originally talking about all these complicated maps of ‘drop a bit of litter here and it goes down here and then goes down this river and then spits out in the Bay’. And then we struck on this creative idea. You know ‘What's that image? Oh, a stretchy arm.’ And and, you know, it just sort of went all the way through sort of just sparking people's curiosity, engagement.
And, you know, we want to stop people when they're out and about and really think that this, this creative idea is going to do that really strongly and get the, the simple behaviour that we're after.
And hopefully this might just be the, the start of the start of a kit. You know, we've started with three, three key talent and three different types of, of litter and, and certain waterways and, and hopefully it can be the foundation we can build on in the future. But off to a pretty good start to, to help arresting this behaviour.
Got a few questions coming through?

[Leesa Riley] Yeah, there's a couple of questions. Thanks so much, George. That was a great summary. Thanks David. It's been a really great project to work on and great to get to this point.
So there are a couple of questions. I'm going to defer them to you both.
So the first one from Kylie is around the literature review and if there was anything about people's behaviour when they have litter, but when they get to a bin, that bin is full. And we often obviously see people continue to try shove stuff in or place rubbish beside the bin if they're full. So do you remember if the literature review talked about this?

[George Allen] Yep. So the literature review was quite, quite broad. Your topic kind of centres around social norming, which was touched upon in the literature view in terms of the reason people do that behaviour when they see that a bin that's full and you know they see litter on top of it piling next to it, they put it there as well because of the social norming aspect of that.
In terms of interventions to really solve that, that kind of falls outside the scope of this toolkit initially because that is more of an intervention around, you know, kind of resources in terms of making sure bins are clean and constantly changed.
I know a few bins around Melbourne have those QR codes which you scan to say this bin is full, please come change me. So while that isn't within the scope of this toolkit, it was touched upon in the review based on social norming and trying to think how you combat those.

So with our bin decals, that's where we focused on the clear messaging of thanks for binning it, just to encourage people to do the right bin behaviour, is where we were focusing on.

 

[Leesa Riley] Thanks, George, you touched on this. This is a, just scrolling down. Julia had a question about the decals being biodegradable and how long they'll last. You touched briefly on that, George, but did you want to go into that?

 

[George Allen] Yep, certainly. So our preferred supplier prints all of the decals on, yeah, recycled materials. And he said that the posters and bin decals, if well looked after, can last anywhere from kind of 4 to 8 weeks, if not longer.
Obviously you need to keep checking on those and you can flex the material depending on your use case. So if you know it's in that very high traffic area and there's going to be a lot of scratches, he might recommend a different material.
But all of his materials are printed on, yeah, those biodegradable materials.
With regards to the floor decals with heavy foot traffic, this preferred supplier has been doing floor decals for a number of years and it's printed on quite a rough course material which is specifically designed to adhere very closely with the floor and be able to kind of sustain repeated, you know, footsteps on it. And he said that if really heavy use, the assets can still last up to two months, but you can just take them off and replace them if you need to.

But it's best to discuss, discuss your specific use cases with our supplier or any print supplier just to ensure you're getting the right material for you.

[Leesa Riley] Thanks, George. Do you want me to give you a break? This is probably a question I can answer.

[George Allen] Yeah. Yeah, sure.

[Leesa Riley] So Rachel has a question about Melbourne Waters plan to connect with each council waste unit to ensure it's getting to the right people. That's a great question, Rachel. We absolutely do want to get it to everybody that we can that is working in this space. So we do have a plan to communicate it more broadly. We do.
We would be really keen for everybody here and everybody that listens to this webinar afterwards to also help spread the message so we can continue to, I guess, work collaboratively and get the message out that this litter tool kit is available.
The other thing that came through in the stakeholder forum was a desire to reconvene a working group type of format with all the people that are working in litter. So we will be working on how we can bring those people together.
I'm just looking through more questions Naomi has asked, ‘Can we expand a little bit on the content included in the discussion guides and how they should be used?’

 

[George Allen] Yep, certainly, yeah. So discussion guides are really born out of the forum in terms of those three key groups to target. And while a lot of interventions and ideas in the forum kind of fell outside the scope of this tool kit, they were taken down and we did want to produce something that would be useful in terms of initiating conversations with these groups.
So to give a bit more flavour to the discussion guides, for example, in the construction site guide is broken down into kind of key messages to start the conversation around the importance of, you know, anti littering behaviour at construction sites and then some objection handling.

So when you're engaged in conversations with these groups, any potential objections they might say to your key messages or you know, come back with in terms of we can't do that because of XYZ. It's kind of how you can structure a response to those questions in a way that is designed with a behavioural framework called the rich model.

And the rich model, I've got it here, sorry I can't remember off the top of my head, stands for recognise it's for the R. So you're kind of recognizing the challenges in their space. Intention is the I, so state your intention with the conversation. C is for challenge, so showcase how their current behavior is causing a potential challenge and issues. And then H is for hope. So that's the way to structure kind of the objections.
And then the end of the guide, it really focuses on, you know, what resources might the construction groups need to use and be aware of to ensure they're aligning with kind of EPA standards at their sites.
And so the guides aren't exhaustive. They're really just to help start those conversations with the groups and give you kind of a foundation point to kick off, yeah, those chats around litter prevention

Similar with the schools and communities, obviously less focused on the objection handling and more focused on the key messages and any initiatives that have been created for in the past and how they could get involved.
But these guides are, you know, obviously we've got them digitally, they're very easy to expand and use. So once they've been out in the use and you've been generating feedback and thinking, oh, this might work better like this, yeah, we're all for, all for ears to eventually change them further down the line.

 

[Leesa Riley] Thanks, George. We have another one that I'll pass on to George or David again. So is this program primarily aimed at built up urban areas? I see that the two key areas, Parkland and housing landscapes are not featured in the materials. Do you have any comments about that?

 

[David Dumas] I suppose we've just tried to get the greatest cross section, you know, the greatest sort of combination of litter area and person and you know, housing landscape, we could you know, that might be in the next chapter.
As I was saying before, hopefully this is provides a good foundation that's got more than enough assets to get things rolling and then we can get feedback from you as you use it to, to what areas or litter types or audiences that that should have been covered, you know, should be covered down the track. We can we can add that in.

But it's sort of interchangeable to, to, you know, build on the the various number of locations and litter types and, and people.
But yeah, Parkland, Parkland sort of but housing landscapes, yes, there hasn't been covered as much but just to get things rolling just yeah CBD urban area and public transport we felt was a good starting point. But certainly put that, consider that, for the hopefully is the evolution of the kit.

 

[Leesa Riley] Yeah, Thanks David. And we have been working with a couple of councils so far to pilot the toolkit. And so they've been using some of the landscapes that they feel are appropriate to their council area. So we'll have some active toolkits out on site very soon. So we'll be able to provide that feedback to you as well on how they're going.
Just looking through Maddy, is there more questions?

 

[Madeline Taylor] Had one come through about developing the materials so they're suitable for behaviour change around roadside littering in peri urban and rural areas.

 

[George Allen] Yeah, I guess I go back to David's point around, you know, the next iteration of the of the kit in terms of the areas you want to focus on.
Initially in the upfront ideation of the areas we were looking at, we did have a bunch. But then it was very, that we wanted to really focus our initial launch of the toolkit on some key areas that were highlighted with discussions with everyone at the stakeholder forum.
And that's where we decided on the kind of, yeah, the CBD you got the storefront shops alongside those those waterways, such as the creeks, kind of Albert Parkish Lake and a beach.
So I think then definitely in the next iterations of the toolkit, we can start focusing more on areas that people say, hey, this is a really key area for me and my council, can we do something here?
So I definitely think after some feedback and consideration, we can really start flexing the toolkit to suit more needs.

 

[Leesa Riley] Thanks, George. I think that's really true. And I think there's lots of sentiment around, unfortunately all the places that are heavily littered. So as much as we would want to cover them all, there are a lot of areas that we can extend into the future.
But I think also focusing on this program as being a behaviour change program, hopefully that will then see a positive impact around the other sites that we're seeing litter being littered.
Maddy just referring to you, the questions going through.

 

[Madeline Taylor] Just a ah, thank you Rachel for saying that you look forward to trialling this in the Moonee Ponds Creek catchments.

 

[Leesa Riley] It's great, Rachel, thank you.

 

[Madeline Taylor] Yeah, great to hear. Always enthusiastic to see early adopters of the toolkit and then those adopters pilot and getting some feedback. I'm just looking through at the moment.

[David Dumas] I should probably know the answer to this question, but when someone uses the kit or has some feedback or has got suggestions about other litter types or environments, whatever, what's the sort of feedback mechanism? Is there somewhere on the supporter website where you can record any information or is it to send just a simple feedback to yourselves at Melbourne Water? Or what's the way that we can sort of get feedback from people that use the kit?

 

[Madeline Taylor] Would you like me to take this one, Leesa?

 

[Leesa Riley] Sure. Thanks, Maddy.

 

[Madeline Taylor] I'll give you a break.
So at the moment we plan, we'd like to see people use the toolkit first. So when you request to access the toolkit assets, you'll fill out a form that includes your contact details. And this is so we can get in touch with you at a later date to ask, you know, how is the toolkit going? What feedback do you have? What would you like to see in future iterations?
So yeah, that's how we will be reaching out for people to provide feedback.

 

[David Dumas] They're very, yeah, very keen for that, that feedback to to, you know, improve it in its next iteration.

 

[Madeline Taylor]Yep. We've just had one come through at the moment. So a question around can the sign templates be used to make up weatherproof signs that can be fixed fences and signposts?

 

[George Allen] Yep, that can be done. So that would be done. Currently the posters and the bin decals that you might want to fix to the fences and signposts for etcetera are in A2 and A3 sizes.
So if you do need bespoke sizes, like I mentioned before, bins come in all shapes and sizes, just to reach out.
However, if you are happy to use A2 and A3, those files are print ready and all you need to do is liaise with either our preferred supplier or another printer just to ensure you've got your use case covered.
So if you say to them weatherproof signs, they'd might recommend then printing on, for example, a core flute recycled plastic that's a bit thicker and can withstand, yeah, those harsher terrains and conditions.

 

[Madeline Taylor] Great. And we'll just have another one come through. Judith can see that this will be a great resource to use in schools, parks and community hubs and cafes. So I think, George, you touched on throughout the presentation about using these assets in high traffic areas. Any further comments on that one?

 

[George Allen] No, it's just really making sure that in your area you kind of know the spots where, yeah, people will see it really clearly, ensuring also that if you're going to utilise a range of assets, say for example, the posters, bin decals and the floor decals, you know, they're kind of all in this similarish space. So people really can feel the collective creative of the campaign just so they're aware it's the whole thing and really encouraged to visit the site to figure out and understand why urban littering is causing such damage in the waterways and how they can help to prevent it.

 

[Madeline Taylor] OK. And we've also had another one about the social media posts adding council logos to those. So that's a good question. We've already had a bit of, we've had that question come through from some stakeholders in the past. So did you want to speak to that one, George?

 

[George Allen] Yeah, certainly. So the social media posts, there is space on the third carousel for a council logo or the 3rd frame of the stories.
So we'd recommend if you're looking to place your logo there, just to do it above the bin it or bring it home logo. This can also be done very easily on Canva or Photoshop. So the same steps that apply to the semi customisable posters also apply here.
And with that, as you'll see behind us, the kind of logo is monochrome, so it's full white. So we'd recommend on any assets where you're utilizing your logos to do a full white version if you've got it available, just because it really helps it stand out on the background and it doesn't get lost and looks like a cohesive campaign with our current logo.
So yeah, very easily done. To add your logo to the social media posts, you just have to follow the steps in the introduction guide. But obviously you're not putting them on posters, you're putting it on the social media posts. So it's similar steps, yeah.

 

[Madeline Taylor] And with the story templates as well, you should always lead with the litter tool kit frames and then have, you know, a story that links to something from your council or vice versa. So yeah, it's a great resource to use in conjunction with content you already have.
Just looking through now if there's any more questions. Oh, I've got one here. So from Neil, how will you share learnings from initial trials? Leesa, did you want to answer that one?
Sorry, you're on mute, Leesa.

 

[Leesa Riley] Thanks. That's a good question, Neil.
And what we'll be doing is we'll be collating the information that we get back from the councils that are trialling and we'll also be using some evaluation survey methods throughout the areas that they're implementing the signage in.
We will collate that and we will share it with all of our stakeholders and partners and and also our list of communities that we've obviously got on this call. But also then broader as well.
We may be able to do another webinar if there is interest in that format. But we'll think about the best way to collate it all and be able to provide that feedback in a concise way so that we can take that learnings on for the future implementation of the toolkit.
Great. I think if we haven't had a chance to get to your question, we will get back to you with feedback after the webinar.
So we do appreciate that everybody's been really engaged and there's been lots of questions and it's been great to hear what you think and how there's areas to expand as well. So I really appreciate everybody's engaging feedback through the webinar.
We'll probably close it out here, but we are always available to contact. We will send an e-mail after this webinar with the link for the recording and also our contact details remembering that the toolkit is launching on Thursday so that the assets will be available on our website from that day going forward. If you have any difficulties accessing any of the resources, you can contact us and we can help you through the process.
But really want to thank everybody on the call today, but also very much George and David for going through the litter prevention tool kit with us. As I said, it's been a great process and we really appreciate them taking us through the process, engaging all of our partners and what we've ended up with we think is a great product. So any final thoughts, George, David, Maddy?

 

[David Dumas] Well, from our from our point of view, we're just thrilled to be involved and hopefully as we said, this is just the start.
And you know, with all, you know, projects we work on with it's about, you know, addiction or domestic violence or whatever it might produce the issue. You know, it's to get feedback from you people that are at the coalface and then to build and finesse and evolve, evolve the program. So, so yeah, great feedback today and really look forward to hearing how it all goes.

 

[Leesa Riley] Thank you. Great. Thanks everybody, and we will be in touch.

 

[Madeline Taylor] Thank you.

 

[George Allen] Thank you.

 

[Leesa Riley] Bye.

 

[David Dumas] Bye. Bye.