Sustainability Report 2006/07Online visitor numbers on the rise
One of our priorities is to provide fast, easy access to relevant information for all stakeholders, and Melbourne Water’s websites play a key role in providing accessible information to meet diverse community needs and cater for a growing volume of e-business.
Traffic to our websites continues to increase dramatically. In 2007/08 there were more than 5.2 million visits to our websites compared with about 3.3 million last year – an increase of more than 57%.
In July 2007 we received 773,399 visits – the highest recorded in a month, and almost double the previous monthly record of 365,186 set in May 2007.
The increase in online traffic is driven by a new awareness of water and a search for information, with water storages, rainfall and river level data and weekly water update pages on our main website consistently receiving the highest number of visits.
Most visits were to melbournewater.com.au (3.98 million compared with 2.33 million last year). People also accessed water conservation information by visiting melbournewater.com.au/conservation (403,858 visits compared with 275,980 in 2006/07) and our land development manual, melbournewater.com.au/ldm (118,302 visits compared with 85,500 last year).
We continue to upgrade our websites by designing content and structure to meet user needs. Planning has begun on a major redesign and restructure of our main website.